The Market Price Is The Market Price

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At the end of the day, the market price for a business is not always rational. It's the price a buyer and seller are willing to transact at. And sometimes, there is simply no logical explanation for the price paid.

In property, the market tends to be more efficient. As such, the occasions when "higher" prices are paid tend to be few and far between as these opportunities can occur more often. However in pharmacy, the market is not as efficient. There is just not the level of transactions to ensure this. At the same time, the potential capacity of a site varies significantly between buyers - resulting in more spurious results.

But when it comes down to it, if you're not the highest bidder, the property/business will not be yours. While that's not always a bad thing, you can't approach the broker/auctioneer at the conclusion of the sale and exclaim: "But my offer was at a more reasonable price!"

The definition for a "reasonable price" is vastly different - particularly in sales with information asymmetry (one side knows something the other doesn't).

So as a buyer, (or a seller), understand that you need to price the opportunity according to your uses for the site. If the chance eventuates to transact - it will be at a win-win for both the buyer and the seller. But remember to be reasonable with your offer. The market is the market, and if you are consistently pitching a price well outside other buyers, you may not have a chance to purchase a business.

This blog post was originally published at the following link:
The Market Price Is The Market Price


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