On face value it would appear cheaper. However, you need to factor in the years it would take to get the business to a profitable level and any investment (or losses accumulated) until it becomes profitable.
An existing business has a known sales level and is more likely to be profitable. Day 1, you make money.
Setting up a new business can take 3 to 4 years before it reaches break-even.
Is it worth paying a premium for security of income?
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