Do's
- Before you start writing the first thing you should do is outline the key selection criteria and make sure you meet it: things like attention to detail, multitask and any other specific requirements;
- It is important to tailor your cover letter to each position you are applying for;
- Say why you are writing and when and where you saw the position advertised;
- Say who you are and express your interest in the position;
- Go back to the job advertisement and explain why you meet the key selection criteria. For example: "During my tenure as a Sales Assistant it was necessary to multitask due to the high level of assignments." You should repeat this with every single point requested by the employer;
- Say why you are a good match for the position and why you would be an asset for the company;
- Close your cover letter by reconfirming your interest in the position. You should also provide your contact details and let them know you have attached your resume; and
- Many employers will use your cover letter to assess your communication skills and attention to detail. Check over your cover letter before you send it, paying attention to spelling, formatting and consistency.
Don'ts
- If you do not meet the majority of requirements or the key selection criteria, you should consider not applying for the job. If you don't meet these requirements you will most likely be removed from consideration simply because the employer will get applications from more qualified candidates;
- Attach your cover letter to the email and also copy and paste it into the body of the email. This will help ensure the HR manager reads the cover letter but also makes it easier for them to print, save or forward the attachment if necessary; and
- Don't make your cover letter a summary of your resume and do not write your life story! Keep it simple, short and only write about the experience that is relevant to the position or chances are it won't be read.
Good luck with your job search!
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